Expansion Engine

01 The miss

Accounts grew quietly and never tripped an alarm. A customer was pushed on terms they had already refused, and left. A CRM source went missing for two months and no alert fired.

Corrected · Expansion Engine · K.A.

02 The machine

An Apify Actor in Python. Six feeds come in: billing alerts, subscriptions, ending rentals, won deals, support asks and the CRM. Every account gets a score. Every Product Advocate gets a ranked desk, twice a day, as a Slack digest, a web page and a report tab.

03 How it runs

04 Under the hood

1. Runs as an Apify Actor in Standby mode, so the desk is a live web page.
2. 786 tests, run every night in GitHub Actions.
3. Desks for 7 Product Advocates, twice each weekday.
4. Holds back any account already in a live deal or contacted in the last week, and gives one play per account.
5. Tags every account with its owner, so one instance serves the whole team.
6. State between runs lives in a named store, so a crash can't double-post or drop a window.
7. Two guards: terms a customer refused are blocked from future offers, and a missing feed fails open and says so on the desk.
8. The report tab started as a colleague's request and was built for the company all-hands.

FEEDS = ("billing_alerts", "subscriptions", "ending_rentals",         "won_deals", "support_asks", "crm") def build_desks(accounts, advocates):    health = {}    for feed in FEEDS:        signals = read(feed)        if signals is None:              # fail open, never silent            health[feed] = "missing"     # the desk says so out loud            continue        attach(accounts, signals)        # each signal to its account     for account in accounts:        account.score = score(account)        account.offers = [o for o in offers(account)                          if o not in account.refused]  # never twice     desks = {pa: ranked(owned_by(pa, accounts)) for pa in advocates}    return desks, health

05 What changed

• Quietly growing accounts now show up on the desk.
• Refused terms are blocked from future offers.
• Every missing source announces itself on the desk.

06 What I can show

The repo is private and the data is company data, so this page describes the machine. The desk on the front page runs on made-up accounts for that reason.